The OGM difference is clearly expressed in the high-touch, highly focused services we bring to our brands-all at Internet speed. From strategy to media planning, site development to CRM, we deliver the big ideas, and brand-right solutions, that measurably move the needle for our clients.
Strategy & Insight
At OGM, we put interactive strategy at the forefront of everything we build. With extensive skills in research and brand strategy, the interactive solutions we devise are borne from insights that allow us to build and sustain distinctive businesses and brands. Our knowledge of women, families, health, wellness and nutrition is unmatched in the industry.
- Interactive Strategy
- CRM Strategy and Planning
- Competitive Analysis
- Research Planning
Media & Promotions
As more funds continue to be allocated to the interactive channel, the vehicles for delivering targeted and relevant interactive messages seem to increase exponentially. At OGM, we have an insatiable appetite for creating best practices, testing, experimenting and exploring new consumer touchpoints. From interactive media planning & buying (including Search) to promotions and content syndication, we take pride in our ability to remain objectives-based and touchpoint-agnostic.
- Online Media Planning & Buying
- Online Media/Rich Media Execution
- Consumer Promotions & Sweepstakes
- Sponsorships
- Partnership Development
- Content Syndication
- Online Sampling & Coupons
- Acquisition/CPC
- Search Engine Marketing/Optimization
Web Development
Our site development expertise includes planning and building customized experiences that allow users to interact more meaningfully with our sites and with each other.
We regularly employ role-based personalization, targeted messaging and multi-directional conversations to meet user objectives in the most streamlined and engaging manner possible.
- Websites/Intranets/Extranets
- Web Application Development
- Content Management Systems
- Consumer Profiling/ Dynamic Personalization
- eCommerce Development
- Database Integration
- Wireless applications
- Multimedia DVD and game development
- Video Development & Production
- Interface/Information Design
- Heuristic Evaluation
- Usability Testing
- Managed Hosting
- Portal Development
RelationShip Marketing
OGM relationship marketing programs inspire high levels of engagement and accelerate paths to purchase, while laying a foundation for long-term brand loyalty. We approach CRM from the consumer's point of view and scale our investment in individuals based on their potential value to your brand. Our methodology involves continuous testing and refinement aimed at deeper consumer insights, longer-term relationships, higher conversion rates, and improved program cost-efficiencies.
- CRM Program Design & Execution
- Community Development
- Customer Loyalty/Retention Programs
- Email & Newsletter Campaigns
- Campaign Management
- Data management and segmentation
Digital Marketing & Web 2.0
Our highly innovative social networking, consumer-generated content and influencer solutions invite consumers to participate in and contribute to their online experience. This creates motivated ambassadors for the brands we serve. Our sister company, NMS, is a highly respected Word of Mouth agency, and we partner with them to leverage the efficiencies of social media for our many clients.
- Viral Marketing Solutions
- Social Media/ Influencer Identification and Outreach
- Word of Mouth Planning & Execution
- Mobile Marketing
- Social Networking (Blogs, Forums, Groups)
- Content Tagging/Syndication
Measurement & Intelligence
At OGM, we apply an analytics-driven approach to every solution we create in order to maximize alignment with user behavior and preferences. This method yields key consumer insights which help us optimize individual user experiences and create efficiencies that produce a tangible impact on ROI.
- Competitive Intelligence
- Tracking & Analysis
- ROI Assessment
- Segmentation
- Database analysis
- Online Research and Insight Development