01 Strategize

• Identify client business, brand, marketing and user objectives
• Research target audience and define needs
• Evaluate competiive landscape and opportunities
• Develop metrics and key performance indicators

Deliverables

• Proposal
• Project Plan
• Timeline
• Budget
• Creative Brief
• Business Requirements Document

02 Architect

• Create a user experience that integrates client objectives with user needs
• Develop the high-level solution structure
• Develop the tatical-level solution structure
• Test and refine the solution architecture concepts

Deliverables

• Use Cases
• Site Maps
• Wireframes
• Process Flows
• Test Plan
• Test Report

03 Design

• Perform in-depth analysis of branding and idenity requirements
• Explore visual design concepts
• Iterate and optimize selected design concept
• Develop Flash and motion-design elements

Deliverables

• Design Concepts
• Iterative Design
• Final Visual Design Directive
• Flash/Motion-Design Elements
• Functional Specifications

04 Implement

• Produce all solution graphics and content
• Develop front-end technical solution
• Develop back-end technical solution
• Conduct QA and preformance testing

Deliverables

• Production Plan
• Technical Specifications
• Coding Standards
• Quality Assurance Testing
• Performance Testing
• Launch

05 Assess

• Analyze performance
• Collect and monitor user feedback
• Update and maintain solution over time
• Execute opportunities for improvement

Deliverables

• Style Guide
• Production Guide
• Launch Assessment
• Maintenance Plan
• Web Analytics
• On-going eCRM Program