Meredith's brands are invited into homes every day and this results in intimate relationships with women of all ages, across all lifestages. Meredith publishes 14 well-known subscription magazines including Better Homes & Gardens, Fitness, Family Circle, American Baby, MORE and Parents. They also operate more than 12 female-focused web sites that garner over 110 million page views per month. These many interactions culminate in privileged insights regarding woman and families that OGM regularly draws from.
Meredith's 85 million-name unduplicated consumer database reaches three-quarters of all home-owning households in the U.S. With an average of 300 data points each person, this industry-leading database reveals insights into how consumers think, feel and respond to brand messaging, offers and communications. It has proven extremely helpful in identifying, targeting and recruiting new online audiences for our OGM clients.
Meredith is the single largest publisher of Hispanic content in the nation with 5 well-known Hispanic magazines. As a result, Meredith knows and understands the Hispanic target intimately. This includes how this target interacts with media and promotional content as well as the preferences and purchasing habits of both acculturated and non-acculturated Hispanics. With brands increasingly acknowledging the power of the Hispanic purchasing dollar, these insights have become extremely valuable to OGM as we continue to develop more and more Hispanic-focused online solutions.
Meredith has over 100 years of understanding and creating what consumers want, in areas ranging from family and parenting to cooking, decorating and healthy living. With over 700,000 high resolution photo assets; 100,000 edited articles; and thousands of video assets, Meredith provides highly visual and compelling digital content that OGM clients regularly leverage.
Arriving at meaningful consumer insights begins with solid research. OGM relies on Meredith to regularly provide us with proprietary research that helps us arrive at relevant, award winning ideas and strategy. Meredith editors are the first to identify and establish home and family trends. Their Home Enthusiast Panel and 100+ editorial customer workshops conducted annually reveal attitudes, preferences, behaviors and emerging trends that support OGM's marketing and CRM efforts.